About The Gym

The Best Gym in Encinitas

What makes CrossFit Counter Culture different?

Once you come in you will realize this is not your average gym

CrossFit Counter Culture is unlike any other gym. We get excited about the things most people avoid. Hard work. Pushing limits. Showing up when it would be easier not to. Those small wins add up. They’re the reason we show up day after day and do what we do.

Inside our 6,000-square-foot facility, backed by over 20 years of experience, you’ll find everything you need to pursue your fitness & health goals—and far more than you’d expect from a typical gym.

CrossFit Counter Culture is a full-service health home, offering a comprehensive approach to performance, fitness, and longevity. Our services include:

• Comprehensive blood panel testing to understand and optimize your health
• VO₂ max testing to measure and improve cardiovascular performance
• An in-house Registered Nurse
• IV’s & Vitamin injections
• Guidance from our Medical Director
• Expert coaching and individualized support

We don’t just train hard—we train smart, using real data and professional guidance to help you perform better, recover faster, and live healthier.

Most importantly, you’ll become part of a community that shows up for each other. A place where people celebrate your wins, push you to be better, and welcome you from day one.

At CrossFit Counter Culture, you won’t just work out.

You’ll become stronger, healthier, and part of something bigger.

HSA & FSA APPROVED

Meet Our Team

Zia CrossFit Coach At Gym In Encinitas

Zia

Owner, Operator

CrossFit Level 3 Trainer
CrossFit Weightlifting Level 2
CrossFit Nutrition
CrossFit Powerlifting
CrossFit Kids
CrossFit Kettlebell
CrossFit Striking
CrossFit Gymnastics
CrossFit Aerobic Capacity
OPEX Level 1

Alex Kurz

Owner

CrossFit Level 2
CrossFit Nutrition
CrossFit Gymnastics
CrossFit Kettlebell
CrossFit Medical Society

Peter

Coach

CrossFit Level 3
CrossFit Weightlifting
CrossFit Gymnastics
CrossFit Masters
CrossfIt Seminar Staff
Masters Games Athlete

Mike CrossFit Coach At Gym In San Marcos, California

Mike

Coach

CrossFit Level 2 Trainer
CrossFit Weightlifting Trainer
CrossFit Gymnastics
CrossFit Aerobic Capacity

Josh CrossFit Coach At Gym In Encinitas

Josh

Coach

CrossFit Level 2 Trainer
USAW Sports Performance Coach

Cameron Coach of CrossFit in Encinitas

Cameron

Coach

CrossFit Level 2 Trainer
CrossFit Weightlifting
CrossFit Gymnastics

Josh Coach of CrossFit In Encinitas

Wagner

Coach

CrossFit Level 2 Trainer
CrossFit Weightlifting
CrossFIt Kettlebell
Bachelors Physical Education
CrossFit Gymnastics

Danny CrossFit Coach At Gym In Encinitas , CA

Danny

Coach

CrossFit Level 2 Trainer
Adaptive and Inclusive Trainer (AIT)
CrossFit Gymnastics
CrossFit Weightlifting

Kenny Coach of CrossFit In San Marcos, California

Kenny

Coach

CrossFit Level 1 Trainer
CrossFit Weightlifting
CrossFit Gymnastics

John Coach of CrossFit In Encinitas

John

Coach

CrossFit Level 2 Trainer
CrossFit Weightlifting
CrossFit Gymnastics
Deep End Fitness Coach

Rina

Coach

CrossFIt Level 2 Trainer
CrossFit Weightlifting
CrossFit Medial Certification

Gavin

Coach

CrossFit Level 2 Trainer
CrossFit Gymnastics

Jan

Coach

CrossFit Level 2
USAW L1
Hyrox
Movement & Mobility 101

Jeremy

Coach

CrossFit Level 2 Trainer

Dr. Tony CrossFit Coach At Gym In Encinitas, California

Dr. Tony

Masters Coach

CrossFit Level 1 Trainer
CrossFit Masters

Maya

Kids Coach

CrossFit Level 2 Trainer
CrossFit Gymnastics
CrossFit Kids

Kaili Coach of CrossFit In Encinitas, California

Kaili

Coach

CrossFit Level 1 Trainer

Matthew Allen

Coach

MARCH 9, 1989- NOVEMBER 26, 2018
Matt Allen was one the original coaches here at CrossFit Counter Culture. He was always there with a smile for every athlete. Matt was diagnosed with GSS when he was just 25 years old. He lived every day to the fullest. We will never forget you, Matt. You are forever in our hearts.

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